Ideas into beer

We Love Beer

In 2011 we dreamt up the idea for the world’s first crowdsourced brewery turning our fans’ ideas into beer. Now we’ve grown and you can find our flagships and seasonals at retailers near you or enjoy them at one of our taproom locations.

(not so) Horrible City IPA

Our (not so) Horrible City IPA is a tribute to Milwaukee and all the people that make it the GREAT city it is!

Our Beer

  • Vanilla Wafer Porter

    Vanilla Wafer Porter is a vanilla porter swirling with chocolate malt notes that will leave you floating in bliss. Smooth vanilla melds perfectly for a porter that’s outtasight!

    • ABV: 7%
    • IBU: 25

  • Squeezin Juice IPA

    A Juicy IPA with tantalizing tropical hop aroma and fruity flavors. Dry hopped twice for all that juicy goodness.

    • ABV: 6.7%

  • Too Legit To Wit

    Unfiltered Belgian-style Witbier. Easy going with a smooth finish and subtle notes of fruit and spice.

  • Out of Office

    A refreshing, lightly hopped ale brewed with sweet orange peel and lime juice.

  • Bat$h!t Crazy

    Bat$h!t Crazy is a Coffee Brown Ale. Balanced milk sugar sweetness gives way to robust coffee flavors. Perfect for all of your nocturnal exploits!

    • ABV: 5.6%
    • IBU: 25

Visit us at one of our Taprooms

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Crowdsourced Beer

At MobCraft, we brew crowdsourced beer! That means you decide what we brew. You submit your idea then throughout the year votes take place to determine which beers we brew.


Have a dream beer you have been longing for? Submit your idea and we will figure out how to brew it. It can be as simple as “I want a Stout that tastes like an Almond Joy” to a full homebrew recipe. Generate pre-votes for your idea and it will be entered in a vote. The more pre-votes you get the better your chances are of making it into a vote.


The voting period will be announced via social media and on the voting form prior to the launch. Select which beer you would like to see brewed and follow the prompts to finish placing your vote. When the voting round closes, the winner is announced and we begin designing the label, finalizing the recipe, and sourcing ingredients. 


The winning beer is brewed at the end of the following month. The beer is typically ready for release within 4-6wks of being brewed (unless it is barrel aged of course). While the beer is brewing you can place a pre-order on our website. When the beer is finished, you’ll receive an email to pick up your order and enjoy!

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Crowdsourced Pre-orders