World’s First Crowdsourced Brewery
Established in 2013
This Is Us and We Love Beer!
At MobCraft we turn ideas into beer. Submit your idea, and vote on what’s next.
In 2011, MobCraft founders Henry Schwartz and Andrew Gierczak dreamt up an idea for a crowdsourced brewery where the people decide what’s brewed. We quickly outgrew our space in Madison and made our move to Milwaukee, WI in 2016! We love being a part of the Walker’s Point Community!
What’s Crowdsourced Beer?
Several times throughout the year we leverage the power of the crowd to generate ideas for unique craft beers. Beer fans across the US submit ideas ranging from a couple of flavors to tried and true homebrew recipes. The ideas go up for a vote on our website. Votes are cast by placing a pre-order for the beer you would like to see brewed. The beer with the most pre-orders wins and is brewed, packaged, and available for pickup at the brewery.
Have a dream beer you have been longing for? Submit your idea and we will figure out how to brew it. It can be as simple as “I want a Stout that tastes like an Almond Joy” to a full homebrew recipe. Generate pre-votes for your idea and it will be entered in a vote. The more pre-votes you get the better your chances are of making it into a vote.
The voting period will be announced via social media and on the voting form prior to the launch. Select which beer you would like to see brewed and follow the prompts to finish placing your vote. When the voting round closes, the winner is announced and we begin designing the label, finalizing the recipe, and sourcing ingredients.
The winning beer is brewed at the end of the following month. The beer is typically ready for release within 4-6wks of being brewed (unless it is barrel aged of course). While the beer is brewing you can place a pre-order on our website. When the beer is finished, you’ll receive an email to pick up your order and enjoy!
Unfiltered Belgian-style Witbier. Easy going with a smooth finish and subtle notes of fruit and spice.
Break it down with this Amber Ale, boasting a robust copper hue with a malt forward backbone and balanced hop bitterness.
- ABV: 5.5%
- IBU: 18
Vanilla Wafer Porter is a vanilla porter swirling with chocolate malt notes that will leave you floating in bliss. Smooth vanilla melds perfectly for a porter that’s outtasight!
- ABV: 7%
- IBU: 25
Bat$h!t Crazy is a Coffee Brown Ale. Balanced milk sugar sweetness gives way to robust coffee flavors. Perfect for all of your nocturnal exploits!
- ABV: 5.6%
- IBU: 25
Oddball is a Kölsch-Style Ale boasting a pale golden color with a refreshing crisp finish. Most of our beers are a far cry from normal, this beer simply tastes like beer! Making it our oddball.
- ABV: 4.5%
- IBU: 20
The MobCraft Team
We are a hardworking bunch of people united by beer! It is our goal to make sure you have a great exbeerience. MobCraft Beer would be nothing without this dedicated team. If you see us in the wild be sure to say “Hi”! We would love to answer any questions you have! Or just enjoy a beer 🙂