MobCraft Beer Announces Equity Crowd-funding Campaign and Construction of Woodstock Taproom
FOR IMMEDIATE RELEASE
September 23, 2021
MILWAUKEE, WISCONSIN– WOODSTOCK, ILLINOIS – MobCraft Beer of Milwaukee and the city of Woodstock, Illinois have partnered to bring a MobCraft Beer Brewery and Taproom to the sheriff’s house portion of the historic courthouse complex in Woodstock’s town square. Construction is slated to begin as early as this winter with an anticipated opening in early to mid 2023. Once renovations are complete, the location will feature a three and a half barrel brewhouse, basement and first floor bar, 1000 square foot outdoor patio, and seating within the original jail cells.
MobCraft will bring its crowdsourced model to the city of Woodstock allowing members of the community to submit ideas for MobCraft to turn into beer. The crowdsourced model is what led MobCraft to have a connection to Woodstock in the first place. Two time crowdsourced beer winner Jimmy Geallis wanted his beers to be available at The Public House, a Woodstock stronghold owned by his cousin, Brian Loprino and his wife, Kathryn. The Public House is located in the Old Courthouse on Historic Square in downtown Woodstock. MobCraft Co-Founder and CEO Henry Schwartz visited the Public House and began discussing the potential of the sheriff’s house space adjacent to the Loprinos. The Public House will produce a special menu for the brewery.
The local partnerships don’t stop with the menu. MobCraft is planning on a handful of collaborations with local chocolatier, Ethereal Confections. The brewery hopes to brew both a chocolate stout using their cacao nibs and to brew beers to that taste like some of the chocolatier’s well known Inclusion Bars. Schwartz is equally as excited to lean into the city’s reputation as the location of the film Groundhog Day. A limited release version of MobCraft’s Padishah Imperial Stout aged in Sweet Vermouth barrels will be released on Groundhog Day.
In mid-2021 MobCraft was connected to The Public House and learned of the renovation plans after selling kegs of crowdsourced beer. Jimmy Geallis, the submitter of two MobCraft winning recipes Limonatta Love, and Boston Cream Dream wanted his beer sold at his Cousins bar The Public House. After garnering great feedback on the beers, MobCraft Founder and Public House Owners Briand and Kathryn Loprino began visualizing what ch-enhabiting the complex would look like. When asked about his excitement for the project Geallis said, “ It is so exciting to see Public House and MobCraft moving forward because they are great like-minded individuals, one is family the other is like being a part of their family! The crowdsourced contests are all about the community, it is the backbone of innovation it keeps everyone including local businesses engaged, not just a brewery brewing beer, but a brewery brewing beer for the people by the people.”
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