MobCraft NA Fest

Join us on jan 17, 2026 at MobCraft NA Fest for a prohibition-era party with something for everyone!

Kick off the New Year with the MobCraft NA Fest, our newest festival! We are throwing a prohibition-era party during Dry January to showcase the amazing diversity of the non-alcoholic (NA) beverages available right now.

Highlights

  • During the complimentary Sampling Session, attendees will be able to try NA beverages from MobCraft and many other businesses.
  • Don’t forget to check out the Bootlegger’s Lounge, a pop-up speakeasy with a special menu of both cocktails and mocktails.
  • Enjoy floats (with either beer and NA beer) from The Dessert Cart by Brazen Standard Hospitality!
  • Live music from three Milwaukee bands and a free swing dance lesson in the evening will keep the party going all day!

Lineup

  • Noon – 3:00 PM – LIVE MUSIC – Jazz In Vivo is a Milwaukee-based jazz project led by trumpeter Alec Baca that will be kicking off the festival in the taproom! 
  • Noon – 4:00 PM – The Dessert Cart by Brazen Standard Hospitality will be serving floats (both beer and NA beer) for purchase.
  • 1:00 – 5:00 PM – FREE NA SAMPLING SESSION – Try many different types of Non-Alcoholic beverages during our Sampling Session featuring Great Lakes Distillery, My Soul Kombucha, Untitled Art, Years (Pilot Project), Zero Proof Pass, Sprecher, MobCraft, and more!
  • 3:00 – 6:00 PM – LIVE MUSIC – The dynamic duo of Finger Pickin’ Good will be playing their unique blend of blues, ragtime, folk, and country music. 
  • 6:00 PM – Andy’s Events Swing Dancing will be putting on a FREE Swing Dancing lesson in the brewery. Learn some steps to use the rest of the evening!
  • 6:30 – 9:30 PM – LIVE MUSIC – The Troubadours of Rhythm will cap off the night with a set of jazz and blues in the brewery for your listening or dancing pleasure.

FAQs

Q: Wait, you’re a brewery – is there still going to be beer?!?!?
A: Yes, just like normal, there will be a wide variety of beer and cocktail options available at the main bar. In addition, beer floats will be an option at The Dessert Cart (Noon – 4:00 pm), and we’re going to have specialty cocktails in the Bootlegger’s Lounge speakeasy pop-up! So we’ll have more NA beverages than normal, and also more alcoholic beverages than normal… because it’s a party!

Q: Do you have to buy tickets?
A: The live music and the Sampling Session are free and open to the public. Some vendors at the Sampling Session may be selling full-size versions of their sampled products.

Q: Is the taproom/bar open during the Sampling Session?
A: Yes! The taproom will be open during the entire festival. We will have the Sampling Session (1-5 pm) and the Bootlegger’s Lounge (1-9pm) open in addition to the normal bar.

Q: Can I get NA samples at the main bar?
A: No, the main bar will be doing normal drink service. The free NA samples will be available from 1:00 to 5:00 pm in the Brewery during the Sampling Session.

Q: What drinks will be available at the main bar?
A: Our normal beer, wine, and cocktail menu will be available, with additional items from our expanded NA menu for purchase as well.

Q: Do I need a password for the Bootlegger’s Lounge?
A: Yes… 🙂

Q: What is available in the Bootlegger’s Lounge?
A: An assortment of cocktails and mocktails will be available for purchase.