(not so) Horrible City IPA

India Pale Ale
Available now
Limited Release

(not so) Horrible City IPA RELEASE PARTY- Saturday, July 20.

Our (not so) Horrible City IPA is a tribute to Milwaukee and all the people that make it the GREAT city it is!

This beer is available in our Milwaukee Taproom!

(not so) Horrible City IPA is here! This juicy IPA with west coast vibes features Strata and Mosaic hops for fruity flavors and a hint of pine. 7.2%. Now pouring on draft and available in cans at the taproom!

Come celebrate Milwaukee with beer and brats at the release party SATURDAY, JULY 20 from 12-3pm! When you purchase a 4pk between 12-3pm, you’ll get a free brat to enjoy with your beer. Is there really a better way to pay tribute to our city than beer and brats?!

All day on Saturday, you’ll also receive a free raffle ticket with every pint purchase of (not so) Horrible City IPA at the taproom. You’ll be automatically entered to win a quarter barrel party at MobCraft for you and your crew! 🍻

A portion of every pint and 4pk sold will support a variety of nonprofit organizations that do their part in making our city so great:

  • Keep Greater Milwaukee Beautiful – promotes sustainability through environmental education and community beautification initiatives
  • Street Angels – a mobile outreach program that assists our neighbors without homes in Milwaukee County.
  • Walkers Point Youth & Family Center – provide safety to the young people of Milwaukee through free and confidential counseling and case management, temporary shelter for youth, and housing for young adults

Cheers to Milwaukee!

We asked our friends for some of their favorite things about Milwaukee:

  • The investment in connecting our arts and our rich outdoor spaces to create welcoming environments.   
  • Investing in leadership that has background and context to change systemic issues. 
  • The sports and corporate organizations that benefit from the talent in the city are continuing to reinvest in the city to make it an excellent place to live and play.
  • Our Local craft breweries stretching the boundaries in every way while still paying tribute to the tradition and great history of beer in our city! 
  • RNC Coming to town bringing  people here for the first time and knowing that after people visit for the first time they will leave impressed! 
  • Kayaking down the Milwaukee River alongside a funk band jamming on a pontoon boat right through downtown with my lovely wife and 70 other kayakers on a Wednesday night!
  • Seeing young musicians in the Milwaukee Youth Symphony Orchestra play a concert.
  • Our city is rich with culture, history, live music, the arts, great food, and of course – beer. There is a sense of community and coming home when you are in Milwaukee.

Giving Back to Milwaukee

A dollar from each 4pk and pint sold will be donated back to the community.
(not so) Horrible City IPA is available for purchase in our Milwaukee Taproom!

Cool Things Are Happening In Milwaukee

Here are some great things you should know about Milwaukee; including cool things going on, progress, and why our city is great. Send over YOUR really great things happening in Milwaukee and we’ll add it to the list!

Change For The Better

Here are some links and resources for community support and helping those in need (more coming soon):

Thank You, Milwaukee!